Successful online marketing campaigns will take this into consideration, and it is true on a variety of levels.

First and foremost online marketing involves a time commitment. Optimal results are the product of a consistent time investment on the part of the marketer. The most efficient approach is to block out a set amount of time weekly for this. Time should be spent producing and publishing content, expanding your network, positioning your brand for better SEO, and tracking results to identify areas for improvement.

Secondly, the timing of your marketing delivery can make or break your campaign so you should be very intentional about it. If delivering an email newsletter, are you sending to a corporate audience? Perhaps monday or tuesday morning would be the ideal time. If your email is related to a weekend event or sale, thursday might be a better pick. For social media posts, make sure to post when the maximum number of your friends are online. If running SEO, be aware of seasonal marketing trends and competitor activity to ensure your keywording is relevant and effective.

There are plenty of in-depth approaches to optimize your marketing timing but the goal should always be to simplify your life and maximize your ROI.