Some might argue Facebook is just for kids (using the term loosely). It is true that historically the majority of Facebook users have fallen within the 18-35 age range. However, users in the 35-54 segment have doubled from 16% to 29% just in the last year. By nature, some vertical markets are more suited towards having a facebook business page than others but there are universal advantages to having one. Here are a few:

- It helps with your search engine rankings

- it allows you to access the Facebook ad platform selecting targeted demographics from Facebook's 500 million active users.

- it provides an avenue for you to communicate with your audience, keep them current on what you are doing via news, blog posts, tweets etc.

- provides them a chance to spread your message through their networks

As with any social networking, you get out what you put in, it is unrealistic to expect users to "find" you on their own. You will need to drive traffic from your company website, and other social networking platforms, perhaps even incentivize your users with facebook exclusive content or offers. If you are willing to put the time in to use it effectively, Facebook can be a great way to engage people with your business.