In fact a Forrester Research study finds that three our of four internet users (76%) say they were directly influenced to purchase an item or service thanks to a directmail piece... TV came in at 67%, email at 58%. ExactTarget's 2009 Channel Preference Study also finds that direct mail directly influenced the purchase of an item or service more than any other channel.

With the advent of an arsenal of new technologies such as variable data printing (where database fields such as a recipient's name are integrated into the directmail piece design), PURL (personalized landing pages), QR Codes, Email Marketing, Text Messaging and Social Networks.. it is possible to dramatically increase directmail response through cross-media campaigns. For more information on any of the above please get in touch!